Registration Now Open!
Construction Sales Workshop: Everything DiSC Sales
When: Wednesday, October 8, 2025 | 8:00 a.m. - 5:00 p.m.
Where: AIA Building | 14 E. Peace St., Raleigh, NC
Price: $825 for Members, $880 for Non-Members
About the Course
The Everything DiSC Sales workshop is a classroom training and personalized learning experience designed to help business development/ salespeople successfully create customer-centric interactions that improve results.
Participants learn how to stretch beyond their natural Sales style to more effectively adapt to their customers' preferences and expectations-regardless of the customer's unique buying style. The experience is sales-specific with in-depth information, including tips, strategies, and action plans to help salespeople become more effective.
Prior to the workshop, participants complete an online Everything DiSC Sales assessment that helps them better understand themselves, their customers, and their relationships.
This workshop is a highly interactive workshop incorporating individual, 1:1, small group, and large group activities, videos, and experiential activities.
Objectives
- Understand what drives their behaviors via a personalized, in-depth description of their own DiSC Sales style
- Recognize and understand the behaviors unique to the buying styles of leads and customers to improve communication and understanding
- Gain strategies to stretch beyond and adapt their natural sales style to meet the needs of their customers, improving their effectiveness and success.
- Maximize the chances to get a closure
How Everything DiSC® Sales Applies in Construction
Everything DiSC Sales teaches construction professionals how to:
- Understand their own selling/communication style (Directing, Relating, Supporting, etc.).
- Read the DiSC style of others—from project owners and subcontractors to inspectors and suppliers.
- Adapt their approach to meet the needs of each stakeholder.
In Construction, This Means:
- Project Managers & Estimators can tailor presentations and negotiations to win more bids by connecting authentically with different buyer types.
- Foremen and Superintendents can apply DiSC to build trust across diverse crews and manage conflict before it derails productivity.
- Sales Reps and Business Developers can use DiSC to differentiate in a highly competitive market by aligning with what the client values most—control, collaboration, reliability, or innovation.
Provided Course Materials for Participants:
- Everything DiSC Sales online assessment link
- Everything DiSC Sales profile report
- MyEverythingDiSC online account
- Participant Workbook
Instructor: Lori Harris - HW Consulting
Class Contact:
Caroline Brigmon, Training & Workforce Development Director
CAGC Education Refund & Cancellation Policy
a 50% refund of the original registration fee if cancellation is made 7 days prior to the event. Any cancellations less than 7 days or no shows receive no refund, substitutions are welcome.
More Opportunities
For even more training and education opportunities, visit our Event Calendar.