AI for Business Development, Marketing & Sales Continuing Edge Workshop
Two-Part Workshop is held Wednesdays
Dates: December 2 & 9
Time: 1:00 PM - 5:00 PM
Where: Virtual Via Zoom
Cost: $900 for CAGC members at the promotional rate, $1,100 for non-members
About the Workshop
AI for Business Development, Marketing & Sales is a hands-on, facilitator-led workshop designed for construction business development, marketing, and sales teams who want to use artificial intelligence to support proposals, pipelines, and market positioning.
This two-part, live-virtual workshop focuses on applying AI inside real pursuit and marketing workflows, not generic content generation. Participants explore how AI can assist with proposal development, RFP responses, messaging consistency, and differentiation while maintaining strategic control and brand integrity.
Through guided drafting, structured critique, and collaborative review, attendees work directly within realistic proposal and pursuit scenarios. The second session expands into pipeline support and marketing enablement, with participants beginning to build a proposal-focused AI assistant tailored to their organization’s processes.
By the end of the workshop, participants will leave with reusable proposal tools and workflows they can continue refining to support revenue-generating work.
Workshop Outcomes:
-
Apply AI to proposal and RFP workflows
- Use AI to improve messaging consistency and differentiation
- Practice guided drafting and structured critique techniques
- Explore AI-supported pipeline and pursuit coordination
- Begin building a proposal-focused AI assistant
- Develop reusable proposal tools and templates
- Leave with workflows that support real revenue-generating work
How to Register
To receive the discounted CAGC Member rate, please log into AGC Edge with your AGC of America account (note, this is a different login that your Carolinas AGC account).
Make sure to choose NC/SC : Carolinas AGC as the referring chapter.
If you do not have an account, please create an account making sure to find and select your company in the organization field. Please allow 1 business day for the account to be activated.
Contact Information:
The Associated General Contractors of America
Email: education@agc.org
Phone: (703) 837-5388
Cancellation Policy:
A full refund will be given to cancellations made 14 calendar days prior to the class kick-off. After such time, no refunds will be given. Replacements are acceptable and must be submitted via email to rockkie.dunton@agc.org.
AGC reserves the right to cancel programs up to 10 days prior to the start date if a minimum number of attendees is not met.
Register Now!